Catch Up on the Latest from W15 Launch
The unmistakable roar of a Formula One car echoing through Silverstone in February signals the official commencement of our 2024 season.
After months of meticulous work at our Brackley and Brixworth facilities, the curtains were drawn on Wednesday as we unveiled our F1 W15 to the world at Silverstone, the esteemed venue of the British Grand Prix. Amidst the excitement surrounding the debut of our new car, it’s easy to overlook the myriad of events that transpired. Here’s a brief rundown of what unfolded during our launch day:
The Momentous Launch:
The spotlight shone brightly on the unveiling of the W15, a pivotal moment captured on our YouTube channel.
On-Track Debut:
Following the launch, Lewis and George took the W15 for a 15km demo run, marking a significant milestone as the culmination of efforts from our Brackley and Brixworth teams hit the track for the first time.
Inaugural Lap:
Despite the distance constraints of a demo day, we managed to complete five laps on the International layout of the Silverstone circuit. The W15 will undergo further testing in Bahrain next week.
Charting Our Path:
Our 15th season in Formula One follows a commendable P2 finish in the 2023 Constructors’ standings. While recognizing the challenges ahead, our team stands prepared to tackle them head-on.
A Closer Look at the W15:
The focal point of the day was undoubtedly the W15 itself. Sporting a livery that harks back to the iconic Silver Arrow aesthetic on the front nose, while retaining the sleek black design on the rear, the W15 embodies a perfect blend of tradition and innovation.
New Features for 2024:
The Mercedes-AMG F1 W15 E PERFORMANCE incorporates lessons learned from previous seasons, allowing for significant enhancements not feasible during the season. These include a new chassis, gearbox casing, and aerodynamic refinements aimed at maximizing performance while minimizing drag.
Focused Improvements:
Particular emphasis has been placed on rectifying issues with the previous car’s rear axle, enhancing control and stability. Additionally, enhancements to DRS effects and pit stop performance have been implemented to address areas of improvement.
Embracing Heritage:
In celebration of the 90th anniversary of the iconic Silver Arrows, the W15’s livery sees the return of the famous silver hue, accentuated by the INEOS ‘Toto Rosso’ red and PETRONAS green, symbolizing the team’s commercial prowess and recent partnerships with esteemed brands like SAP, WhatsApp, and Luminar.
As we embark on this new chapter, the entire team is driven by determination and focus, poised to overcome challenges and strive for excellence on and off the track.