“Sachin Tendulkar Denounces Deepfake Video Misusing His Image for Online Gaming App”
- Indian cricket legend Sachin Tendulkar has condemned a deepfake video that falsely portrays him endorsing an online gaming app, claiming it as disturbing misuse of technology.
- Tendulkar expressed his disapproval on X (formerly Twitter), emphasizing the prevalence of fake videos and the need to address this issue.
- This incident adds Tendulkar to the list of Indian celebrities, including actress Rashmika Mandanna, who have spoken out against the proliferation of deepfake videos.
- Mandanna had previously urged people not to share such content after a deepfake video featuring her went viral, sparking concerns about the misuse of technology in India.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
— Sachin Tendulkar (@sachin_rt) January 15, 2024
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
- Other Indian actresses, including Alia Bhatt, Kajol, and Katrina Kaif, have also been victims of deepfake videos.
- In the manipulated video involving Tendulkar, he is shown endorsing the online gaming app as a quick way to make money, and the fake endorsement extends to his daughter using the app regularly.
- Tendulkar emphasizes the importance of social media platforms being vigilant and responsive to complaints, urging swift action to prevent the spread of misinformation and deepfakes.
- As one of India’s most beloved cricketers, Tendulkar, who retired in 2013, holds endorsements with several top brands.
- In response to Tendulkar’s concerns, Rajeev Chandrasekhar, India’s junior minister for information technology, acknowledges the threat posed by deepfakes and misinformation powered by AI, emphasizing the need for strict rules.
- Chandrasekhar assures that India will soon introduce stringent regulations to ensure that social media platforms promptly remove deepfake videos.
- Under India’s existing IT rules, social media platforms are required to prevent the posting of misinformation, with potential legal consequences for non-compliance.
- Both Chandrasekhar and federal IT minister Ashwini Vaishnaw have previously spoken out against deepfakes, with the government planning to formulate a comprehensive plan to tackle this issue, as discussed in a meeting with social media platforms and AI companies in November.
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