Pixel’s superiority over the iPhone Google Pixel Showcases AI Dominance in Latest #BestPhonesForever Ad
Google’s ongoing #BestPhonesForever video series continues to highlight the Pixel’s superiority over the iPhone, this time emphasizing the Pixel 8’s advanced AI features. The latest episode, titled “The Big Game,” cleverly references the ongoing Conference Championship games in the US, depicting a showdown between a team of iPhones and a squad of Pixels.
In the ad, Coach iPhone attempts to console its team during halftime, acknowledging the Pixel 8’s continuous stream of AI features. The spotlight is on Google’s recently launched ‘Circle to Search’ feature, developed in collaboration with Samsung. The ad showcases Pixel’s prowess in AI, enhancing group photos, summarizing recordings, and reducing background noise in videos. Despite the iPhone’s attempts to downplay the importance of these features, Google subtly highlights its AI’s ability to screen spam calls.
However, Google’s celebration may be short-lived, as Apple is gearing up to introduce its own generative AI features with the upcoming iOS 18 — touted as one of the most significant updates ever. Apple’s arsenal for iOS 18 includes AI-powered Siri, auto-summarization, and auto-completion on native apps. The announcement for iOS 18 is scheduled for WWDC in June, with a release expected a few months after the launch of the iPhone 16 series.
While Apple prepares to enter the AI arena, Google is set to return shortly with the latest Pixels and additional AI features, ensuring a continued rivalry in the evolving landscape of smartphone technology.